Dymaxium Inc. Takes Top International Creative Award - The 2005 Summit Creative Awards

Apr 14, 2005

Dymaxium Inc. is gold winner in the 2005 Summit Creative Awards® competition for its outstanding creative work for its Markov Park II educational screensaver.



Used extensively in the healthcare industry, Markov models compare the progression of patients as they move through various treatment arms in a decision tree in any therapeutic area, while considering clinical demographics. What makes Dymaxium’s demonstration screensaver unique is that it converts complex mathematical model into a format that is both stimulating and comprehensible to the user. The Markov Park II model uses animated walking figures in a park setting to demonstrate the progression of patients to different states of wellness over time.



The Summit Creative Awards, celebrating its 11th year, has established itself as one of the premier arbiters of creative excellence. It was created to recognize exceptional work by marketing creative firms including advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $20 million or less. It is the only opportunity such firms have to compete internationally.



This year's panel of judges included:

· Louai Asfahani, Managing Director/Creative Director, Paragon Marketing Communications - Kuwait

· Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives - United States

· Lance Ford, Director of Creative Services, aijalon, LLP - United States

· Ilan Geva - Principal - Strategy and Beyond - United States

· Hal Hodgson, President, The Marketing Deli - United States

· Andre La Porte, Joint Creative Director, A|D - Australia

· Kathleen C. McCulloch, Ph.D., Social Cognition Research Scientist, New York University - United States

· Craig Medwyduk, Art Director, guppy graphic design - Canada

· Trent Penfold, Senior Art Director, A|D - Australia

· Tom Roy, Executive Director, Corporate Communications, Promoseven McCann Network - Dubai

· Fadjar Rusli, Executive Creative Director, Fortune - Indonesia

· Ronald Wong, Creative Director, 141 Worldwide – Vietnam



Entries in 18 creative categories are judged against a stringent set of standards. Judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.



This year's competition received approximately 3,000 entries from more than 20 countries including Australia, Austria, Canada, China, Croatia, England, Germany, Hong Kong, India, Israel, Kuwait, Latvia, Malaysia, Mexico, New Zealand, Puerto Rico, Russia, Singapore, Slovenia, South Africa, United Arab Emirates, and United States. Winners were selected in categories that include print, broadcast, online advertising, multimedia, printed material, direct mail, sales promotion, political, corporate video,

public service, best idea never produced and industry self-promotion.



Additional information about the Summit Creative Awards and a list of other winning firms can be found on the Summit Awards web site at http://www.summitawards.com.



Founded in 1996, Dymaxium Inc. creates models, economic marketing presentations, and innovative interactive software solutions designed to optimize the delivery of key economic and scientific value messages for the healthcare industry. Dymaxium has successfully implemented over 350 solutions in the healthcare area for leading pharmaceutical and bio-tech companies, and more than 100 solutions in other industries such as financial services, education and government.



To download the Markov Park II screensaver visit www.dymaxium.com



For more information about Dymaxium’s products and services contact: Allen Lising, Managing Director of Operations. (416)348-9339 x505, alising@dymaxium.com